World wide publicity for Malta

Saturday, April 24, 2010, 8:55

Malta will gain super exposure in over 100 countries with an audience outreach of 168 million people thanks to co-operation between the Malta Tourism Authority and the Malta Rugby Football Union.

For the third time the MRFU and MTA have brought Total Rugby, the International Rugby Board’s world wide TV Channel, to film the international against Latvia on 24th April, at the Hibernian Stadium, Kordina. This will then be broadcast around the world.

For some years now Rugby has been one of the most successful team sports in Maltese sporting history and the MRFU are extremely pleased to have gained this huge PR bonus for Malta. This will benefit the whole country and economy, especially Tourism and the Malta Hotels and Restaurants Association, at a time when positive publicity is so valuable in a highly competitive world.

1 Comment


    The feature on Total Rugby was excellent. some excellent Rugby footage, good interviews and excellent shots of what malta has to offer.


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