Vodafone Malta Marathon 2017 announcedThursday, March 2, 2017, 21:28
What motivates people to push themselves to regularly get out of bed, lace up their running shoes and run? Getting fit and losing weight may be the most obvious of reasons but for the thousands who head out to pound the roads until their legs hurt, the real reason is somewhat more intangible than that. We run to unwind, to blow off steam, to set ourselves a challenge, to drown out the buzzing noise of the world, to dream big and feel free, to remember our strengths and forget our limitations.
This is the 4th year that Vodafone Malta is sponsoring the Malta Marathon and we are eagerly awaiting this year’s edition, which will unite over 4,400 people under the common goal of crossing that finishing line.
We believe in the power of the individual, and in the power of that individual to achieve any personal aim that he or she aspires to. Our sponsorship of the Malta Marathon is based very much on this belief, since this event represents a life-long goal for so many people who train morning and evening to achieve it.
The Vodafone Malta Marathon continues to grow year on year. This is evidenced in the number of registrations which has increased annually and which, for the third year running, exceeds the four thousand mark.
Vodafone has put in place a number of exciting arrangements to add value to the whole Marathon experience, not only for the runners but also for the families and friends supporting them.
Once again this year, in collaboration with Fitness, we will be offering the Shvoong app to all participants. The participants only need to log on to vodafone.com.mt/maltamarathon and enter their bib number. We will have 10 photographers stationed at different strategic points along the route who will be snapping photographs of every participant. These, in turn, will be uploaded live to the individual Facebook timeline of each and every runner through Vodafone’s 4G network, which ensures the fast, reliable and effective transfer of such a high volume of data.
The photos will also include special features such as the runner’s personal performance data, such as elapsed time from the race start, the distance from the start and average time per kilometre, allowing runners to track their progress, share their experience with family and friends and treasure the memories of their hard work.
Once again, this year participants may register for the Marathon at the Vodafone Destination Store in Birkirkara, where they can also register for the Shvoong app. Our staff will be on hand to assist them in this process and to explain exactly how the app works.
Finally on to the day of the Marathon itself, we would like to invite members of the public to join the fun and support the runners at the Sliema finish line where we will be distributing free merchandise to cheer and celebrate along with the runners their incredible achievement.
I would like to conclude by taking a moment to thank all the official partners Fitness, San Michel, Urban Jungle and Powerade, as well as the Official Organising Committee of the Marathon, in particular Joe Micallef and Antonello Gauci.
An event of this scale requires detailed logistics and planning from months in advance and we at Vodafone have witnessed first-hand the Committee’s commitment to ensuring that this is done as efficiently as possible. It is truly a pleasure for us at Vodafone to support this tremendous effort.