MFA Magazine re-brandedMonday, October 4, 2010, 13:29
In a promotional statement the MFA said that one of the first initiatives in the way of propagating more effectively the image of the MFA and all that it stands for will be a TV programme by name ‘MFA Live’ to be presented on TVM every week on Thursday at 5.25 pm.
The first programme will be aired on TVM on Thursday, 7th October, 2010. The MFA’s PR department added that the aim of the programme is to promote what is positive and educational in the game of football. The 30-minute progamme will in fact be based more on these elements rather than previews, reviews, analysis and discussions which are normally best left to other TV productions from a variety of local stations.
This should help provide an increased awareness of the positive and social values which the association strives to imbue and thus help educate the public. Thus ‘MFA Live’ will be more than a medium of normal sports programmes of this genre read the FA’s release.
In a nutshell the MFA has decided to re-brand it’s former programme MFA Magazine which was broadcast on Smash TV for the past four years. It was almost certain that the new programme would not be on the airwaves of Smash TV neither would be on the airwaves presenter and producer Rodney Vassallo who has now been replaced by Mark Attard the MFA’s Domestic Media and PR.