A NEW MFA Mobile Website

Thursday, August 13, 2015, 16:29

Gavin Muscat

With the domestic football season about to kick-off, the Malta Football Association has today launched its mobile version of www.mfa.com.mt

MFA’s decision to develop this mobile version was an automatic one driven by the fact that traffic originating from mobile to its offiical website increased from 18% to more than 37% in the span of 12 months. Traffic origination from mobile & tablet now stands at more than 46%.

The mobile site is intended to offer its users a more mobile friendly version of MFA’s electronic medium and which focuses on the content that is most sought by mobile users.

The site focuses on giving out information on Results, Fixtures and Tables related to the domestic competitions and to the various categories of our National Teams. LIVE Score updates will also be an important feature on the mobile version, as will be the latest news section.

Users will also be able to switch to the full www.mfa.com.mt version if other info which is available on the official website is required.

The mobile website is the first of a number of digital initiatives which MFA’s Marketing and I.T.Departments are currently working on in order to improve on MFA’s Fan Engagement opportunities. This in line with the association’s vision to move towards the laying out of it’s Football Relationship Management system, what is better known in the business sector as CRM.

More such initiatives will be launched in the coming weeks and months.





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